With as much exposure as I have had over the years with advertising agencies, the 4A's (and remember, I was one!), Michael Gass' take on how to build new business through social media is one of the most practical programs I have ever encountered. Ever.
As I sit through his "Fueling New Business through Social Media" workshop, I am once again struck by the "cobbler's son has no shoes" syndrome of the advertising agency business.
It's refreshing to see that there is a way for agencies to build their new business "touches" beyond the usual cold calls.
(More to come, but now I want to pay attention.)
1 comments:
Very kind of you to say Dennis. You put together a great workshop. Facilities, service was outstanding and a wonderful group of agencies to share with.
Thank you for your kind hospitality.
Michael Gass
Post a Comment