Recently I answered a poll by Advertising Age Magazine. Thought I'd share it with you. The first sentence is the poll question.
Does Tom Cruise's firing signal a shift in celebrity culture as consumers become "stars" of their own films, blogs and MySpace pages?
The short answer is yes. But how is anyone's guess. Celebrity is relative, often fleeting. I can have my "15 minutes of fame" for any number of reasons, but will it have lasting effect? That is the test of celebrity even in its most lofty manifestations, such as Hollywood stars or star athletes. The new media are changing how we experience the world. Since we're in the middle of the experiment, there's no way to give it a "historical" perspective. Suffice to say, like all change, things are changing, but what that ultimately means will, I suppose, have to be left to the futurists like Faith Popcorn. And even her predictions haven't been all correct.
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